PATH on the move

Friday, March 26th, 2010

PATH-Lobby

PATH has matured quickly from a garage-based start-up to a recognized leader in global health. With a growing staff, the need for more space and the desire to be close to “peers and colleagues”, PATH has relocated to Seattle’s booming South Lake Union neighborhood. Michael Courtney Design (MCD) was commissioned to design a comprehensive environmental graphics program for the new location that captures the spirit of this entrepreneurial organization.

Collaborating with UNICEF, the World Health Organization, local groups and the private sector, PATH currently works in 70 countries “to improve the health of people around the world by advancing technologies, strengthening systems, and encouraging healthy behaviors.”

The new location places PATH among other world-class organizations: amazon.com, Fred Hutchinson Cancer Research Center, Seattle Biomedical Research Institute, and University of Washington Medicine.

MCD’s role was to identify the new location, welcome and guide 350 team members through three floors of new space (30,000 sq. ft.) and create a Visitor Experience Master Plan to welcome and inform 2,000 visitors/year.

PATH Visitor Experience: in process.

Our goal: develop an authentic, true – to – the- organization Brand Vocabulary for the project. The design solution reflects the low-tech conditions PATH encounters in the field, the high tech research in their labs and the practical, site specific solutions PATH is known for producing.