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	<title>Michael Courtney Design, Inc. Seattle, WA</title>
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	<link>http://www.michaelcourtneydesign.com</link>
	<description>Michael Courtney Design is a Seattle based graphic design firm. Specializing in branding, brand strategy, signage, environmental graphics and brand management.</description>
	<lastBuildDate>Wed, 16 May 2012 20:06:08 +0000</lastBuildDate>
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		<title>Masters of first impressions</title>
		<link>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions</link>
		<comments>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions#comments</comments>
		<pubDate>Wed, 16 May 2012 20:06:08 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1490</guid>
		<description><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in [...]]]></description>
			<content:encoded><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in your space. If you're lucky, they will feel engaged and maybe even inspired by your environment.

Bringing your environmental graphics design partner on board during your planning phase will help you achieve a seamless user experience. This valuable partner represents the crossroads of branding, usability, and content and owns the first impression of your project as much as the architect, the owner and the service team. As steel beams rise from the ground and interior designers circle with options for colors, textures and lighting, you've got a lot to think about. Giving EGD a seat at the table from the beginning ensures you don't overlook an opportunity to incorporate the landmarks, architecturally inspired wayfinding devices and spaces for information that add to the aesthetic of your project and ultimately, the positive experience of your users.

You know the old saying... "you never get a second chance to make a first impression".

[caption id="attachment_1560" align="aligncenter" width="597" caption="2200 welcome sign"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg"><img class="size-full wp-image-1560 " title="welcome" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg" alt="" width="597" height="190" /></a>[/caption]
<p style="text-align: center;"></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golfing in the heart of Seattle</title>
		<link>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle</link>
		<comments>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle#comments</comments>
		<pubDate>Thu, 19 Apr 2012 23:02:01 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1510</guid>
		<description><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch. [caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"][/caption] We talked to the team from RPA (http://www.rpa.com/) who were filming the event as a commercial to [...]]]></description>
			<content:encoded><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch.
<div class="mceTemp mceIEcenter" style="text-align: left;">

[caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg"><img class="size-full wp-image-1532" title="1golfa" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg" alt="" width="540" height="339" /></a>[/caption]

</div>
We talked to the team from RPA (<a href="http://www.rpa.com/">http://www.rpa.com</a>/) who were filming the event as a commercial to promote a new small business service for Intuit. This is their third event for Intuit; the first was dog grooming in New York’s Central Park and haircuts in Austin, Texas was the second. Those sound like fun, too.

[caption id="attachment_1534" align="aligncenter" width="600" caption="Intuit truck and film crew"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg"><img class="size-full wp-image-1534" title="2golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg" alt="" width="600" height="232" /></a>[/caption]

The event had a tight window between morning and afternoon rush hours and dozens of team members were there to set up the course, lay down the ‘turf’, and film the scene.

[caption id="attachment_1535" align="aligncenter" width="600" caption="Building the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg"><img class="size-full wp-image-1535" title="3golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg" alt="" width="600" height="264" /></a>[/caption]
<p style="text-align: left;">With TV helicopters flying overhead and transit buses whizzing past, volunteers queued up to the tee to take their swings. A variety of props served as holes and were placed between the golfers and the large fork lifts holding up the netting that formed the driving range.</p>


[caption id="attachment_1536" align="aligncenter" width="600" caption="Props and the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg"><img class="size-full wp-image-1536" title="4golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg" alt="" width="600" height="236" /></a>[/caption]

[caption id="attachment_1537" align="aligncenter" width="540" caption="The pros"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg"><img class="size-full wp-image-1537" title="5golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg" alt="" width="540" height="338" /></a>[/caption]

<div class="mceTemp mceIEcenter">
<p style="text-align: left;">Two golf pros were on hand for lessons. Mike took a lesson from one pro and now his swing looks much better. The cost? .00 and you paid by credit card with, you guessed it, the new Intuit device.</p>


[caption id="attachment_1538" align="aligncenter" width="423" caption="Mike&#39;s improved swing"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg"><img class="size-full wp-image-1538" title="6golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg" alt="" width="423" height="540" /></a>[/caption]

<dl id="attachment_1522" class="wp-caption aligncenter" style="width: 524px;"><dt class="wp-caption-dt"></dt></dl></div>
&nbsp;]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where am I?</title>
		<link>http://www.michaelcourtneydesign.com/signage/where-am-i</link>
		<comments>http://www.michaelcourtneydesign.com/signage/where-am-i#comments</comments>
		<pubDate>Wed, 04 Apr 2012 19:02:46 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Campuses]]></category>
		<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Master Plan]]></category>
		<category><![CDATA[Signage]]></category>
		<category><![CDATA[Universities]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1443</guid>
		<description><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for [...]]]></description>
			<content:encoded><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for your visitors.
<div class="mceTemp mceIEcenter">
<div class="mceTemp mceIEcenter">

[caption id="attachment_1503" align="aligncenter" width="312" caption="University of Washington Campus Map"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg"><img class="size-full wp-image-1503" title="iphone-hand-blog" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg" alt="" width="312" height="400" /></a>[/caption]

</div>
</div>
Jesse James Garrett, author of <em>The Elements of User Experience</em>, once observed, "An information architect makes information work for people." At Michael Courtney Design, we believe information design is key to creating a positive user experience. That’s why we focus on all of the elements that make map and information design easy to use. Elements like sizes and formats, color, captions and titles, patterns, neighborhoods and print, web and mobile applications are all part of the big picture. The one that says reassuringly: You Are Here.]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/where-am-i/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If you build it, will they come?</title>
	<atom:link href="http://www.michaelcourtneydesign.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.michaelcourtneydesign.com</link>
	<description>Michael Courtney Design is a Seattle based graphic design firm. Specializing in branding, brand strategy, signage, environmental graphics and brand management.</description>
	<lastBuildDate>Wed, 16 May 2012 20:06:08 +0000</lastBuildDate>
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		<title>Michael Courtney Design, Inc. Seattle, WA</title>
	<atom:link href="http://www.michaelcourtneydesign.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.michaelcourtneydesign.com</link>
	<description>Michael Courtney Design is a Seattle based graphic design firm. Specializing in branding, brand strategy, signage, environmental graphics and brand management.</description>
	<lastBuildDate>Wed, 16 May 2012 20:06:08 +0000</lastBuildDate>
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		<title>Masters of first impressions</title>
		<link>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions</link>
		<comments>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions#comments</comments>
		<pubDate>Wed, 16 May 2012 20:06:08 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1490</guid>
		<description><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in [...]]]></description>
			<content:encoded><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in your space. If you're lucky, they will feel engaged and maybe even inspired by your environment.

Bringing your environmental graphics design partner on board during your planning phase will help you achieve a seamless user experience. This valuable partner represents the crossroads of branding, usability, and content and owns the first impression of your project as much as the architect, the owner and the service team. As steel beams rise from the ground and interior designers circle with options for colors, textures and lighting, you've got a lot to think about. Giving EGD a seat at the table from the beginning ensures you don't overlook an opportunity to incorporate the landmarks, architecturally inspired wayfinding devices and spaces for information that add to the aesthetic of your project and ultimately, the positive experience of your users.

You know the old saying... "you never get a second chance to make a first impression".

[caption id="attachment_1560" align="aligncenter" width="597" caption="2200 welcome sign"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg"><img class="size-full wp-image-1560 " title="welcome" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg" alt="" width="597" height="190" /></a>[/caption]
<p style="text-align: center;"></p>]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golfing in the heart of Seattle</title>
		<link>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle</link>
		<comments>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle#comments</comments>
		<pubDate>Thu, 19 Apr 2012 23:02:01 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1510</guid>
		<description><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch. [caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"][/caption] We talked to the team from RPA (http://www.rpa.com/) who were filming the event as a commercial to [...]]]></description>
			<content:encoded><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch.
<div class="mceTemp mceIEcenter" style="text-align: left;">

[caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg"><img class="size-full wp-image-1532" title="1golfa" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg" alt="" width="540" height="339" /></a>[/caption]

</div>
We talked to the team from RPA (<a href="http://www.rpa.com/">http://www.rpa.com</a>/) who were filming the event as a commercial to promote a new small business service for Intuit. This is their third event for Intuit; the first was dog grooming in New York’s Central Park and haircuts in Austin, Texas was the second. Those sound like fun, too.

[caption id="attachment_1534" align="aligncenter" width="600" caption="Intuit truck and film crew"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg"><img class="size-full wp-image-1534" title="2golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg" alt="" width="600" height="232" /></a>[/caption]

The event had a tight window between morning and afternoon rush hours and dozens of team members were there to set up the course, lay down the ‘turf’, and film the scene.

[caption id="attachment_1535" align="aligncenter" width="600" caption="Building the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg"><img class="size-full wp-image-1535" title="3golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg" alt="" width="600" height="264" /></a>[/caption]
<p style="text-align: left;">With TV helicopters flying overhead and transit buses whizzing past, volunteers queued up to the tee to take their swings. A variety of props served as holes and were placed between the golfers and the large fork lifts holding up the netting that formed the driving range.</p>


[caption id="attachment_1536" align="aligncenter" width="600" caption="Props and the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg"><img class="size-full wp-image-1536" title="4golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg" alt="" width="600" height="236" /></a>[/caption]

[caption id="attachment_1537" align="aligncenter" width="540" caption="The pros"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg"><img class="size-full wp-image-1537" title="5golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg" alt="" width="540" height="338" /></a>[/caption]

<div class="mceTemp mceIEcenter">
<p style="text-align: left;">Two golf pros were on hand for lessons. Mike took a lesson from one pro and now his swing looks much better. The cost? .00 and you paid by credit card with, you guessed it, the new Intuit device.</p>


[caption id="attachment_1538" align="aligncenter" width="423" caption="Mike&#39;s improved swing"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg"><img class="size-full wp-image-1538" title="6golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg" alt="" width="423" height="540" /></a>[/caption]

<dl id="attachment_1522" class="wp-caption aligncenter" style="width: 524px;"><dt class="wp-caption-dt"></dt></dl></div>
&nbsp;]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where am I?</title>
		<link>http://www.michaelcourtneydesign.com/signage/where-am-i</link>
		<comments>http://www.michaelcourtneydesign.com/signage/where-am-i#comments</comments>
		<pubDate>Wed, 04 Apr 2012 19:02:46 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Campuses]]></category>
		<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Master Plan]]></category>
		<category><![CDATA[Signage]]></category>
		<category><![CDATA[Universities]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1443</guid>
		<description><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for [...]]]></description>
			<content:encoded><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for your visitors.
<div class="mceTemp mceIEcenter">
<div class="mceTemp mceIEcenter">

[caption id="attachment_1503" align="aligncenter" width="312" caption="University of Washington Campus Map"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg"><img class="size-full wp-image-1503" title="iphone-hand-blog" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg" alt="" width="312" height="400" /></a>[/caption]

</div>
</div>
Jesse James Garrett, author of <em>The Elements of User Experience</em>, once observed, "An information architect makes information work for people." At Michael Courtney Design, we believe information design is key to creating a positive user experience. That’s why we focus on all of the elements that make map and information design easy to use. Elements like sizes and formats, color, captions and titles, patterns, neighborhoods and print, web and mobile applications are all part of the big picture. The one that says reassuringly: You Are Here.]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/where-am-i/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If you build it, will they come?</title>
		<link>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions</link>
		<comments>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions#comments</comments>
		<pubDate>Wed, 16 May 2012 20:06:08 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1490</guid>
		<description><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in [...]]]></description>
			<content:encoded><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in your space. If you're lucky, they will feel engaged and maybe even inspired by your environment.

Bringing your environmental graphics design partner on board during your planning phase will help you achieve a seamless user experience. This valuable partner represents the crossroads of branding, usability, and content and owns the first impression of your project as much as the architect, the owner and the service team. As steel beams rise from the ground and interior designers circle with options for colors, textures and lighting, you've got a lot to think about. Giving EGD a seat at the table from the beginning ensures you don't overlook an opportunity to incorporate the landmarks, architecturally inspired wayfinding devices and spaces for information that add to the aesthetic of your project and ultimately, the positive experience of your users.

You know the old saying... "you never get a second chance to make a first impression".

[caption id="attachment_1560" align="aligncenter" width="597" caption="2200 welcome sign"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg"><img class="size-full wp-image-1560 " title="welcome" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg" alt="" width="597" height="190" /></a>[/caption]
<p style="text-align: center;"></p>]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Michael Courtney Design, Inc. Seattle, WA</title>
	<atom:link href="http://www.michaelcourtneydesign.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.michaelcourtneydesign.com</link>
	<description>Michael Courtney Design is a Seattle based graphic design firm. Specializing in branding, brand strategy, signage, environmental graphics and brand management.</description>
	<lastBuildDate>Wed, 16 May 2012 20:06:08 +0000</lastBuildDate>
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		<item>
		<title>Masters of first impressions</title>
		<link>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions</link>
		<comments>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions#comments</comments>
		<pubDate>Wed, 16 May 2012 20:06:08 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1490</guid>
		<description><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in [...]]]></description>
			<content:encoded><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in your space. If you're lucky, they will feel engaged and maybe even inspired by your environment.

Bringing your environmental graphics design partner on board during your planning phase will help you achieve a seamless user experience. This valuable partner represents the crossroads of branding, usability, and content and owns the first impression of your project as much as the architect, the owner and the service team. As steel beams rise from the ground and interior designers circle with options for colors, textures and lighting, you've got a lot to think about. Giving EGD a seat at the table from the beginning ensures you don't overlook an opportunity to incorporate the landmarks, architecturally inspired wayfinding devices and spaces for information that add to the aesthetic of your project and ultimately, the positive experience of your users.

You know the old saying... "you never get a second chance to make a first impression".

[caption id="attachment_1560" align="aligncenter" width="597" caption="2200 welcome sign"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg"><img class="size-full wp-image-1560 " title="welcome" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg" alt="" width="597" height="190" /></a>[/caption]
<p style="text-align: center;"></p>]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golfing in the heart of Seattle</title>
		<link>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle</link>
		<comments>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle#comments</comments>
		<pubDate>Thu, 19 Apr 2012 23:02:01 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1510</guid>
		<description><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch. [caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"][/caption] We talked to the team from RPA (http://www.rpa.com/) who were filming the event as a commercial to [...]]]></description>
			<content:encoded><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch.
<div class="mceTemp mceIEcenter" style="text-align: left;">

[caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg"><img class="size-full wp-image-1532" title="1golfa" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg" alt="" width="540" height="339" /></a>[/caption]

</div>
We talked to the team from RPA (<a href="http://www.rpa.com/">http://www.rpa.com</a>/) who were filming the event as a commercial to promote a new small business service for Intuit. This is their third event for Intuit; the first was dog grooming in New York’s Central Park and haircuts in Austin, Texas was the second. Those sound like fun, too.

[caption id="attachment_1534" align="aligncenter" width="600" caption="Intuit truck and film crew"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg"><img class="size-full wp-image-1534" title="2golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg" alt="" width="600" height="232" /></a>[/caption]

The event had a tight window between morning and afternoon rush hours and dozens of team members were there to set up the course, lay down the ‘turf’, and film the scene.

[caption id="attachment_1535" align="aligncenter" width="600" caption="Building the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg"><img class="size-full wp-image-1535" title="3golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg" alt="" width="600" height="264" /></a>[/caption]
<p style="text-align: left;">With TV helicopters flying overhead and transit buses whizzing past, volunteers queued up to the tee to take their swings. A variety of props served as holes and were placed between the golfers and the large fork lifts holding up the netting that formed the driving range.</p>


[caption id="attachment_1536" align="aligncenter" width="600" caption="Props and the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg"><img class="size-full wp-image-1536" title="4golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg" alt="" width="600" height="236" /></a>[/caption]

[caption id="attachment_1537" align="aligncenter" width="540" caption="The pros"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg"><img class="size-full wp-image-1537" title="5golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg" alt="" width="540" height="338" /></a>[/caption]

<div class="mceTemp mceIEcenter">
<p style="text-align: left;">Two golf pros were on hand for lessons. Mike took a lesson from one pro and now his swing looks much better. The cost? .00 and you paid by credit card with, you guessed it, the new Intuit device.</p>


[caption id="attachment_1538" align="aligncenter" width="423" caption="Mike&#39;s improved swing"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg"><img class="size-full wp-image-1538" title="6golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg" alt="" width="423" height="540" /></a>[/caption]

<dl id="attachment_1522" class="wp-caption aligncenter" style="width: 524px;"><dt class="wp-caption-dt"></dt></dl></div>
&nbsp;]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where am I?</title>
		<link>http://www.michaelcourtneydesign.com/signage/where-am-i</link>
		<comments>http://www.michaelcourtneydesign.com/signage/where-am-i#comments</comments>
		<pubDate>Wed, 04 Apr 2012 19:02:46 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Campuses]]></category>
		<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Master Plan]]></category>
		<category><![CDATA[Signage]]></category>
		<category><![CDATA[Universities]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1443</guid>
		<description><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for [...]]]></description>
			<content:encoded><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for your visitors.
<div class="mceTemp mceIEcenter">
<div class="mceTemp mceIEcenter">

[caption id="attachment_1503" align="aligncenter" width="312" caption="University of Washington Campus Map"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg"><img class="size-full wp-image-1503" title="iphone-hand-blog" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg" alt="" width="312" height="400" /></a>[/caption]

</div>
</div>
Jesse James Garrett, author of <em>The Elements of User Experience</em>, once observed, "An information architect makes information work for people." At Michael Courtney Design, we believe information design is key to creating a positive user experience. That’s why we focus on all of the elements that make map and information design easy to use. Elements like sizes and formats, color, captions and titles, patterns, neighborhoods and print, web and mobile applications are all part of the big picture. The one that says reassuringly: You Are Here.]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/where-am-i/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If you build it, will they come?</title>
		<link>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle</link>
		<comments>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle#comments</comments>
		<pubDate>Thu, 19 Apr 2012 23:02:01 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1510</guid>
		<description><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch. [caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"][/caption] We talked to the team from RPA (http://www.rpa.com/) who were filming the event as a commercial to [...]]]></description>
			<content:encoded><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch.
<div class="mceTemp mceIEcenter" style="text-align: left;">

[caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg"><img class="size-full wp-image-1532" title="1golfa" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg" alt="" width="540" height="339" /></a>[/caption]

</div>
We talked to the team from RPA (<a href="http://www.rpa.com/">http://www.rpa.com</a>/) who were filming the event as a commercial to promote a new small business service for Intuit. This is their third event for Intuit; the first was dog grooming in New York’s Central Park and haircuts in Austin, Texas was the second. Those sound like fun, too.

[caption id="attachment_1534" align="aligncenter" width="600" caption="Intuit truck and film crew"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg"><img class="size-full wp-image-1534" title="2golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg" alt="" width="600" height="232" /></a>[/caption]

The event had a tight window between morning and afternoon rush hours and dozens of team members were there to set up the course, lay down the ‘turf’, and film the scene.

[caption id="attachment_1535" align="aligncenter" width="600" caption="Building the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg"><img class="size-full wp-image-1535" title="3golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg" alt="" width="600" height="264" /></a>[/caption]
<p style="text-align: left;">With TV helicopters flying overhead and transit buses whizzing past, volunteers queued up to the tee to take their swings. A variety of props served as holes and were placed between the golfers and the large fork lifts holding up the netting that formed the driving range.</p>


[caption id="attachment_1536" align="aligncenter" width="600" caption="Props and the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg"><img class="size-full wp-image-1536" title="4golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg" alt="" width="600" height="236" /></a>[/caption]

[caption id="attachment_1537" align="aligncenter" width="540" caption="The pros"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg"><img class="size-full wp-image-1537" title="5golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg" alt="" width="540" height="338" /></a>[/caption]

<div class="mceTemp mceIEcenter">
<p style="text-align: left;">Two golf pros were on hand for lessons. Mike took a lesson from one pro and now his swing looks much better. The cost? $5.00 and you paid by credit card with, you guessed it, the new Intuit device.</p>


[caption id="attachment_1538" align="aligncenter" width="423" caption="Mike&#39;s improved swing"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg"><img class="size-full wp-image-1538" title="6golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg" alt="" width="423" height="540" /></a>[/caption]

<dl id="attachment_1522" class="wp-caption aligncenter" style="width: 524px;"><dt class="wp-caption-dt"></dt></dl></div>
&nbsp;]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Michael Courtney Design, Inc. Seattle, WA</title>
	<atom:link href="http://www.michaelcourtneydesign.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.michaelcourtneydesign.com</link>
	<description>Michael Courtney Design is a Seattle based graphic design firm. Specializing in branding, brand strategy, signage, environmental graphics and brand management.</description>
	<lastBuildDate>Wed, 16 May 2012 20:06:08 +0000</lastBuildDate>
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		<item>
		<title>Masters of first impressions</title>
		<link>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions</link>
		<comments>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions#comments</comments>
		<pubDate>Wed, 16 May 2012 20:06:08 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1490</guid>
		<description><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in [...]]]></description>
			<content:encoded><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in your space. If you're lucky, they will feel engaged and maybe even inspired by your environment.

Bringing your environmental graphics design partner on board during your planning phase will help you achieve a seamless user experience. This valuable partner represents the crossroads of branding, usability, and content and owns the first impression of your project as much as the architect, the owner and the service team. As steel beams rise from the ground and interior designers circle with options for colors, textures and lighting, you've got a lot to think about. Giving EGD a seat at the table from the beginning ensures you don't overlook an opportunity to incorporate the landmarks, architecturally inspired wayfinding devices and spaces for information that add to the aesthetic of your project and ultimately, the positive experience of your users.

You know the old saying... "you never get a second chance to make a first impression".

[caption id="attachment_1560" align="aligncenter" width="597" caption="2200 welcome sign"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg"><img class="size-full wp-image-1560 " title="welcome" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg" alt="" width="597" height="190" /></a>[/caption]
<p style="text-align: center;"></p>]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golfing in the heart of Seattle</title>
		<link>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle</link>
		<comments>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle#comments</comments>
		<pubDate>Thu, 19 Apr 2012 23:02:01 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1510</guid>
		<description><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch. [caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"][/caption] We talked to the team from RPA (http://www.rpa.com/) who were filming the event as a commercial to [...]]]></description>
			<content:encoded><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch.
<div class="mceTemp mceIEcenter" style="text-align: left;">

[caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg"><img class="size-full wp-image-1532" title="1golfa" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg" alt="" width="540" height="339" /></a>[/caption]

</div>
We talked to the team from RPA (<a href="http://www.rpa.com/">http://www.rpa.com</a>/) who were filming the event as a commercial to promote a new small business service for Intuit. This is their third event for Intuit; the first was dog grooming in New York’s Central Park and haircuts in Austin, Texas was the second. Those sound like fun, too.

[caption id="attachment_1534" align="aligncenter" width="600" caption="Intuit truck and film crew"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg"><img class="size-full wp-image-1534" title="2golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg" alt="" width="600" height="232" /></a>[/caption]

The event had a tight window between morning and afternoon rush hours and dozens of team members were there to set up the course, lay down the ‘turf’, and film the scene.

[caption id="attachment_1535" align="aligncenter" width="600" caption="Building the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg"><img class="size-full wp-image-1535" title="3golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg" alt="" width="600" height="264" /></a>[/caption]
<p style="text-align: left;">With TV helicopters flying overhead and transit buses whizzing past, volunteers queued up to the tee to take their swings. A variety of props served as holes and were placed between the golfers and the large fork lifts holding up the netting that formed the driving range.</p>


[caption id="attachment_1536" align="aligncenter" width="600" caption="Props and the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg"><img class="size-full wp-image-1536" title="4golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg" alt="" width="600" height="236" /></a>[/caption]

[caption id="attachment_1537" align="aligncenter" width="540" caption="The pros"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg"><img class="size-full wp-image-1537" title="5golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg" alt="" width="540" height="338" /></a>[/caption]

<div class="mceTemp mceIEcenter">
<p style="text-align: left;">Two golf pros were on hand for lessons. Mike took a lesson from one pro and now his swing looks much better. The cost? .00 and you paid by credit card with, you guessed it, the new Intuit device.</p>


[caption id="attachment_1538" align="aligncenter" width="423" caption="Mike&#39;s improved swing"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg"><img class="size-full wp-image-1538" title="6golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg" alt="" width="423" height="540" /></a>[/caption]

<dl id="attachment_1522" class="wp-caption aligncenter" style="width: 524px;"><dt class="wp-caption-dt"></dt></dl></div>
&nbsp;]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where am I?</title>
		<link>http://www.michaelcourtneydesign.com/signage/where-am-i</link>
		<comments>http://www.michaelcourtneydesign.com/signage/where-am-i#comments</comments>
		<pubDate>Wed, 04 Apr 2012 19:02:46 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Campuses]]></category>
		<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Master Plan]]></category>
		<category><![CDATA[Signage]]></category>
		<category><![CDATA[Universities]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1443</guid>
		<description><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for [...]]]></description>
			<content:encoded><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for your visitors.
<div class="mceTemp mceIEcenter">
<div class="mceTemp mceIEcenter">

[caption id="attachment_1503" align="aligncenter" width="312" caption="University of Washington Campus Map"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg"><img class="size-full wp-image-1503" title="iphone-hand-blog" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg" alt="" width="312" height="400" /></a>[/caption]

</div>
</div>
Jesse James Garrett, author of <em>The Elements of User Experience</em>, once observed, "An information architect makes information work for people." At Michael Courtney Design, we believe information design is key to creating a positive user experience. That’s why we focus on all of the elements that make map and information design easy to use. Elements like sizes and formats, color, captions and titles, patterns, neighborhoods and print, web and mobile applications are all part of the big picture. The one that says reassuringly: You Are Here.]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/where-am-i/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If you build it, will they come?</title>
		<link>http://www.michaelcourtneydesign.com/signage/where-am-i</link>
		<comments>http://www.michaelcourtneydesign.com/signage/where-am-i#comments</comments>
		<pubDate>Wed, 04 Apr 2012 19:02:46 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Campuses]]></category>
		<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Master Plan]]></category>
		<category><![CDATA[Signage]]></category>
		<category><![CDATA[Universities]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1443</guid>
		<description><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for [...]]]></description>
			<content:encoded><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for your visitors.
<div class="mceTemp mceIEcenter">
<div class="mceTemp mceIEcenter">

[caption id="attachment_1503" align="aligncenter" width="312" caption="University of Washington Campus Map"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg"><img class="size-full wp-image-1503" title="iphone-hand-blog" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg" alt="" width="312" height="400" /></a>[/caption]

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Jesse James Garrett, author of <em>The Elements of User Experience</em>, once observed, "An information architect makes information work for people." At Michael Courtney Design, we believe information design is key to creating a positive user experience. That’s why we focus on all of the elements that make map and information design easy to use. Elements like sizes and formats, color, captions and titles, patterns, neighborhoods and print, web and mobile applications are all part of the big picture. The one that says reassuringly: You Are Here.]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/where-am-i/feed</wfw:commentRss>
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		<title>Michael Courtney Design, Inc. Seattle, WA</title>
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	<link>http://www.michaelcourtneydesign.com</link>
	<description>Michael Courtney Design is a Seattle based graphic design firm. Specializing in branding, brand strategy, signage, environmental graphics and brand management.</description>
	<lastBuildDate>Wed, 16 May 2012 20:06:08 +0000</lastBuildDate>
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		<title>Masters of first impressions</title>
		<link>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions</link>
		<comments>http://www.michaelcourtneydesign.com/signage/masters-of-first-impressions#comments</comments>
		<pubDate>Wed, 16 May 2012 20:06:08 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1490</guid>
		<description><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in [...]]]></description>
			<content:encoded><![CDATA[If a positive user experience is the best possible outcome for your environmental design project, one with long-term benefits for the bottom line, what does it take to ensure one?  Part of your promise to your customer is to support good decision making, to reduce stress and to make him or her feel welcome in your space. If you're lucky, they will feel engaged and maybe even inspired by your environment.

Bringing your environmental graphics design partner on board during your planning phase will help you achieve a seamless user experience. This valuable partner represents the crossroads of branding, usability, and content and owns the first impression of your project as much as the architect, the owner and the service team. As steel beams rise from the ground and interior designers circle with options for colors, textures and lighting, you've got a lot to think about. Giving EGD a seat at the table from the beginning ensures you don't overlook an opportunity to incorporate the landmarks, architecturally inspired wayfinding devices and spaces for information that add to the aesthetic of your project and ultimately, the positive experience of your users.

You know the old saying... "you never get a second chance to make a first impression".

[caption id="attachment_1560" align="aligncenter" width="597" caption="2200 welcome sign"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg"><img class="size-full wp-image-1560 " title="welcome" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/05/welcome1.jpg" alt="" width="597" height="190" /></a>[/caption]
<p style="text-align: center;"></p>]]></content:encoded>
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		<title>Golfing in the heart of Seattle</title>
		<link>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle</link>
		<comments>http://www.michaelcourtneydesign.com/fun/golfing-in-the-heart-of-seattle#comments</comments>
		<pubDate>Thu, 19 Apr 2012 23:02:01 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1510</guid>
		<description><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch. [caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"][/caption] We talked to the team from RPA (http://www.rpa.com/) who were filming the event as a commercial to [...]]]></description>
			<content:encoded><![CDATA[On Tuesday, a driving range appeared in the heart of Seattle on busy Second Avenue. Our office faces Second, so of course, we stepped outside to watch.
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[caption id="attachment_1532" align="aligncenter" width="540" caption="Second Ave before and during set up"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg"><img class="size-full wp-image-1532" title="1golfa" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/1golf.jpg" alt="" width="540" height="339" /></a>[/caption]

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We talked to the team from RPA (<a href="http://www.rpa.com/">http://www.rpa.com</a>/) who were filming the event as a commercial to promote a new small business service for Intuit. This is their third event for Intuit; the first was dog grooming in New York’s Central Park and haircuts in Austin, Texas was the second. Those sound like fun, too.

[caption id="attachment_1534" align="aligncenter" width="600" caption="Intuit truck and film crew"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg"><img class="size-full wp-image-1534" title="2golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/2golf.jpg" alt="" width="600" height="232" /></a>[/caption]

The event had a tight window between morning and afternoon rush hours and dozens of team members were there to set up the course, lay down the ‘turf’, and film the scene.

[caption id="attachment_1535" align="aligncenter" width="600" caption="Building the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg"><img class="size-full wp-image-1535" title="3golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/3golf.jpg" alt="" width="600" height="264" /></a>[/caption]
<p style="text-align: left;">With TV helicopters flying overhead and transit buses whizzing past, volunteers queued up to the tee to take their swings. A variety of props served as holes and were placed between the golfers and the large fork lifts holding up the netting that formed the driving range.</p>


[caption id="attachment_1536" align="aligncenter" width="600" caption="Props and the course"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg"><img class="size-full wp-image-1536" title="4golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/4golf.jpg" alt="" width="600" height="236" /></a>[/caption]

[caption id="attachment_1537" align="aligncenter" width="540" caption="The pros"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg"><img class="size-full wp-image-1537" title="5golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/5golf.jpg" alt="" width="540" height="338" /></a>[/caption]

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<p style="text-align: left;">Two golf pros were on hand for lessons. Mike took a lesson from one pro and now his swing looks much better. The cost? .00 and you paid by credit card with, you guessed it, the new Intuit device.</p>


[caption id="attachment_1538" align="aligncenter" width="423" caption="Mike&#39;s improved swing"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg"><img class="size-full wp-image-1538" title="6golf" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/6golf.jpg" alt="" width="423" height="540" /></a>[/caption]

<dl id="attachment_1522" class="wp-caption aligncenter" style="width: 524px;"><dt class="wp-caption-dt"></dt></dl></div>
&nbsp;]]></content:encoded>
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		<title>Where am I?</title>
		<link>http://www.michaelcourtneydesign.com/signage/where-am-i</link>
		<comments>http://www.michaelcourtneydesign.com/signage/where-am-i#comments</comments>
		<pubDate>Wed, 04 Apr 2012 19:02:46 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Campuses]]></category>
		<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Higher Education]]></category>
		<category><![CDATA[Master Plan]]></category>
		<category><![CDATA[Signage]]></category>
		<category><![CDATA[Universities]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1443</guid>
		<description><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for [...]]]></description>
			<content:encoded><![CDATA[Have you ever walked up to a map in an unfamiliar place hoping to orient yourself and walked away more confused than ever? We have! We know how tricky this navigational device can be and how critical it is to create an accurate, easily digested tool that provides a sense of safety and well-being for your visitors.
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[caption id="attachment_1503" align="aligncenter" width="312" caption="University of Washington Campus Map"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg"><img class="size-full wp-image-1503" title="iphone-hand-blog" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/04/iphone-hand-blog1.jpg" alt="" width="312" height="400" /></a>[/caption]

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Jesse James Garrett, author of <em>The Elements of User Experience</em>, once observed, "An information architect makes information work for people." At Michael Courtney Design, we believe information design is key to creating a positive user experience. That’s why we focus on all of the elements that make map and information design easy to use. Elements like sizes and formats, color, captions and titles, patterns, neighborhoods and print, web and mobile applications are all part of the big picture. The one that says reassuringly: You Are Here.]]></content:encoded>
			<wfw:commentRss>http://www.michaelcourtneydesign.com/signage/where-am-i/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>If you build it, will they come?</title>
		<link>http://www.michaelcourtneydesign.com/signage/if-you-build-it-will-they-come</link>
		<comments>http://www.michaelcourtneydesign.com/signage/if-you-build-it-will-they-come#comments</comments>
		<pubDate>Thu, 22 Mar 2012 18:54:40 +0000</pubDate>
		<dc:creator>Michael Courtney Design</dc:creator>
				<category><![CDATA[Environmental Graphics]]></category>
		<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://www.michaelcourtneydesign.com/?p=1441</guid>
		<description><![CDATA[If you consider traffic patterns, building architecture, landscaping and content that is presented sequentially in digestible modules, they may. But while a good exhibit informs, a great exhibit design tells a more immersive story. At Michael Courtney Design, we believe a great exhibit becomes a natural part of the built environment, interacting with its audience [...]]]></description>
			<content:encoded><![CDATA[If you consider traffic patterns, building architecture, landscaping and content that is presented sequentially in digestible modules, they may. But while a good exhibit informs, a great exhibit design tells a more immersive story. At Michael Courtney Design, we believe a great exhibit becomes a natural part of the built environment, interacting with its audience in a way that is educational, motivating and ultimately inspiring.

Did you know that Humboldt penguins are an endangered species? That the corporation you are visiting was built on the values of patience, courage and respect? That generous donors whose contributions have literally saved lives made this program possible? We do. And we can tell your story too.

[caption id="attachment_1456" align="aligncenter" width="600" caption="Fred Hutchinson Cancer Research Center Donor Wall"]<a href="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/03/FHCRC-angle.jpg"><img class="size-full wp-image-1456" title="FHCRC-angle" src="http://www.michaelcourtneydesign.com/wp-content/uploads/2012/03/FHCRC-angle.jpg" alt="" width="600" height="464" /></a>[/caption]]]></content:encoded>
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