All good businesses strive to have repeat customers and we’re no exception. Plateau Family Medicine is a case in point. We first worked with these family physicians when they established their medical practice. Their move to a new location prompted a redesign of our original work and expansion of their brand vocabulary.
The clinic is located in Enunclaw, Washington, about halfway between Seattle and Mount Rainier National Park. It’s an area with a mix of farms, families, and outdoor enthusiasts who frequent nearby Crystal Mountain for skiing and Mt. Rainier for hiking and mountaineering.
We used the outdoor setting as the basis of the new brand vocabulary. There’s a knockout view of Mt. Rainier from the clinic offices and that silhouette found it’s way into the logo and business papers. The abundant plants and flowers in the area became iconic elements for the exam room signage and the photos reflect the healthy lifestyle the clinic promotes.
MCD also designed templates and standards for the business collateral, signage and digital media. The client team has promised they’ll implement them, but not right now. We’ve had a great snow year and the lifts are still running at Crystal Mountain.
Our client, Dr. Feeney, (not pictured, Dr. Rush).
