The clinic is located in Enunclaw, Washington, about halfway between Seattle and Mount Rainier National Park. It’s an area with a mix of farms, families, and outdoor enthusiasts who frequent nearby Crystal Mountain for skiing and Mt. Rainier for hiking and mountaineering.

We used the outdoor setting as the basis of the new brand vocabulary. There’s a knockout view of Mt. Rainier from the clinic offices and that silhouette found it’s way into the logo and business papers.  The abundant plants and flowers in the area became iconic elements for the exam room signage and the photos reflect the healthy lifestyle the clinic promotes.

MCD also designed templates and standards for  the business collateral, signage and digital media. The client team has promised they’ll implement them, but not right now. We’ve had a great snow year and the lifts are still running at Crystal Mountain.

Our client, Dr. Feeney, (not pictured, Dr. Rush).

After our long time client, Everett Clinic (TEC) sent us a package for business leaders describing their leadership position in health care, we invited them out for coffee.

TEC has received considerable recognition for their “accountable care organization” (ACO) leadership position as reported in a recent Puget Sound Business Journal article. If you’ve followed the news about the proposed changes in health care, you’ll recognize that ACO is at the forefront of the conversation.

We’ve worked with TEC on dozens of projects and so I felt comfortable (gently) telling them I didn’t think the piece I received spoke to the business community – it looked more like a marketing piece. And although the business community is very interested in the cost of health care, the look and feel needed a business-to-business tone if TEC was going to get their attention and have credibility.

I brought some examples, discussed how good design can create the right tone to fit the intended audience and offered to on future projects.

We were pleased when TEC called back and asked us to apply our comments to a new communications piece they would present at a Washington, DC hearing on Health Care Reform.

We recommended an upbeat, business-to-business look and feel (not marketing) that highlighted key information and adjusted the data heavy content to be more digestible.  Completing the work after TEC’s approval took just a couple of days.  They flew to DC and we understand the hearing was a great success.

Link to article:

http://seattle.bizjournals.com/seattle/stories/2010/05/24/story3.html

https://www.everettclinic.com/

http://www.acosummit.com/

If you’re a patient at The Everett Clinic, you now have convenient, on line access to your medical records thanks to a new program: MyChart. To help promote this new benefit to their patients and staff, The Clinic has turned to the team at Michael Courtney Design (MCD). The Clinic has an ambitious target: increasing enrollment by 30% in 2010. With the new campaign, they’re well on their way.

MCD’s assignment: develop two campaigns for MyChart. Both campaigns build on the distinctive branding MCD has created with the TEC team over a five-year period.

What are the advantages of having access to your electronic medical records? Maybe you want to check your last blood pressure reading, or find out when your child had their last tetanus shot. When you sign up for MyChart, you can check your records, at your convenience, on-line, day or night.

The External Campaign reminds existing Clinic patients to sign up for MyChart, and encourages non-patients to check out the program benefits.  MCD designed a series of ads showing ‘real’ people in day-to-day settings accessing their records at home or on the go. The ads prompt the target audience to see themselves using the service.

“One a Day”, the Internal program, encourages Clinic staff/physicians to enroll one patient per day into the program. MCD created a distinctive logo the Clinic will use for internal on line and print communications.

The project team included copywriter Kevin Jones, who continues to provide the written ‘voice’ of the Clinic.

“Founded in 1924, The Everett Clinic is a nationally recognized, locally owned physician group practice with nearly 300 physicians and more than 1,500 staff. We provide care to approximately 250,000 patients each year and specialize in more than 40 medical, surgical and diagnostic fields at 16 locations throughout Snohomish County, Washington.”

Links:
http://www.everettclinic.com/

“We need help with the Zamboni!”

That was the call from our longtime client The Everett Clinic, which sponsors the iconic ice-resurfacing machine at the Everett’s Comcast Arena, home of the mighty Everett Silvertips, a Western Hockey League team.

It’s a well-documented phenomenon that the beloved Zamboni has a strangely hypnotic effect—crowds can’t take their eyes off it. So The Everett Clinic wanted to make sure their branded graphics were worth staring at.

We developed the tagline,  “For a healthier body check,” and matched it with a great action shot. It took more than a little tweaking to make the photo and graphics look great on a lumpy machine not designed to display them, but the final result was a big, er, hit.

http://www.everettsilvertips.com/
http://www.nytimes.com/2009/05/23/sports/hockey/23zamboni.htmlzamboni