Michael Courtney Design - Company Blog

Category: ‘Health Care’

Helping heathcare speak B2B

After our long time client, Everett Clinic (TEC) sent us a package for business leaders describing their leadership position in health care, we invited them out for coffee.

TEC has received considerable recognition for their “accountable care organization” (ACO) leadership position as reported in a recent Puget Sound Business Journal article. If you’ve followed the news about the proposed changes in health care, you’ll recognize that ACO is at the forefront of the conversation.

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MyChart

Mychart-1st-image
You’ve heard the quote: “if you have your health, you’ve got everything.” Most of us would add: “That’s true – and I’d like 24/7 access to my health records, too!”

If you’re a patient at The Everett Clinic, you now have convenient, on line access to your medical records thanks to a new program: MyChart. To help promote this new benefit to their patients and staff, The Clinic has turned to the team at Michael Courtney Design (MCD). The Clinic has an ambitious target: increasing enrollment by 30% in 2010. With the new campaign, they’re well on their way.

MCD’s assignment: develop two campaigns for MyChart. Both campaigns build on the distinctive branding MCD has created with the TEC team over a five-year period.

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Zamboni: Fun To Say. Fun to Watch. Fun To Brand

“We need help with the Zamboni!”

That was the call from our longtime client The Everett Clinic, which sponsors the iconic ice-resurfacing machine at the Everett’s Comcast Arena, home of the mighty Everett Silvertips, a Western Hockey League team.

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