If you’re a patient at The Everett Clinic, you now have convenient, on line access to your medical records thanks to a new program: MyChart. To help promote this new benefit to their patients and staff, The Clinic has turned to the team at Michael Courtney Design (MCD). The Clinic has an ambitious target: increasing enrollment by 30% in 2010. With the new campaign, they’re well on their way.

MCD’s assignment: develop two campaigns for MyChart. Both campaigns build on the distinctive branding MCD has created with the TEC team over a five-year period.

What are the advantages of having access to your electronic medical records? Maybe you want to check your last blood pressure reading, or find out when your child had their last tetanus shot. When you sign up for MyChart, you can check your records, at your convenience, on-line, day or night.

The External Campaign reminds existing Clinic patients to sign up for MyChart, and encourages non-patients to check out the program benefits.  MCD designed a series of ads showing ‘real’ people in day-to-day settings accessing their records at home or on the go. The ads prompt the target audience to see themselves using the service.

“One a Day”, the Internal program, encourages Clinic staff/physicians to enroll one patient per day into the program. MCD created a distinctive logo the Clinic will use for internal on line and print communications.

The project team included copywriter Kevin Jones, who continues to provide the written ‘voice’ of the Clinic.

“Founded in 1924, The Everett Clinic is a nationally recognized, locally owned physician group practice with nearly 300 physicians and more than 1,500 staff. We provide care to approximately 250,000 patients each year and specialize in more than 40 medical, surgical and diagnostic fields at 16 locations throughout Snohomish County, Washington.”

Links:
http://www.everettclinic.com/

It may be the ultimate branding test: helping a real-estate agent stand out in a field that is beyond crowded and market to an affluent audience looking for distinctive homes.

Fortunately, Carol Meachum gave us plenty to work with. As a experienced agent representing sellers in Seattle’s most desirable urban neighborhoods, she brings an exceptional level of professionalism and experience to her work. Our job was to counter the gravitational pull of the real estate industry, where scattershot direct mail is the favored marketing tool. Instead, we recommended developing smart, distinctive marketing materials that look like they belong on the coffee tables of these homes – alongside brochures for other lifestyle purchases and investments.

The result? A coordinated set of highly targeted print pieces, as well as a ‘can’t put it down’ leave-behind package. Details like embossing, rich color, textured paper, and materials align her image with the high-quality residences she sells. (And we managed to do all of this on a budget that was far from corporate-sized.)

Of course, printers are every designer’s secret weapon. For this job, we called on Robert Horsley of Robert Horsley Printing (Seattle) and Bellingham-based Bison Bindery, handled the unique, Japanese stab binding.

“We need help with the Zamboni!”

That was the call from our longtime client The Everett Clinic, which sponsors the iconic ice-resurfacing machine at the Everett’s Comcast Arena, home of the mighty Everett Silvertips, a Western Hockey League team.

It’s a well-documented phenomenon that the beloved Zamboni has a strangely hypnotic effect—crowds can’t take their eyes off it. So The Everett Clinic wanted to make sure their branded graphics were worth staring at.

We developed the tagline,  “For a healthier body check,” and matched it with a great action shot. It took more than a little tweaking to make the photo and graphics look great on a lumpy machine not designed to display them, but the final result was a big, er, hit.

http://www.everettsilvertips.com/
http://www.nytimes.com/2009/05/23/sports/hockey/23zamboni.htmlzamboni