You’ve heard the quote: “if you have your health, you’ve got everything.” Most of us would add: “That’s true – and I’d like 24/7 access to my health records, too!”
If you’re a patient at The Everett Clinic, you now have convenient, on line access to your medical records thanks to a new program: MyChart. To help promote this new benefit to their patients and staff, The Clinic has turned to the team at Michael Courtney Design (MCD). The Clinic has an ambitious target: increasing enrollment by 30% in 2010. With the new campaign, they’re well on their way.
MCD’s assignment: develop two campaigns for MyChart. Both campaigns build on the distinctive branding MCD has created with the TEC team over a five-year period.
