Zamboni: Fun To Say. Fun to Watch. Fun To Brand
Monday, August 31st, 2009
“We need help with the Zamboni!”
That was the call from our longtime client The Everett Clinic, which sponsors the iconic ice-resurfacing machine at the Everett’s Comcast Arena, home of the mighty Everett Silvertips, a Western Hockey League team.
It’s a well-documented phenomenon that the beloved Zamboni has a strangely hypnotic effect—crowds can’t take their eyes off it. So The Everett Clinic wanted to make sure their branded graphics were worth staring at.
We developed the tagline, “For a healthier body check,” and matched it with a great action shot. It took more than a little tweaking to make the photo and graphics look great on a lumpy machine not designed to display them, but the final result was a big, er, hit.
http://www.everettsilvertips.com/
http://www.nytimes.com/2009/05/23/sports/hockey/23zamboni.htmlzamboni
