MyChart
Tuesday, April 13th, 2010
You’ve heard the quote: “if you have your health, you’ve got everything.” Most of us would add: “That’s true – and I’d like 24/7 access to my health records, too!”
If you’re a patient at The Everett Clinic, you now have convenient, on line access to your medical records thanks to a new program: MyChart. To help promote this new benefit to their patients and staff, The Clinic has turned to the team at Michael Courtney Design (MCD). The Clinic has an ambitious target: increasing enrollment by 30% in 2010. With the new campaign, they’re well on their way.
MCD’s assignment: develop two campaigns for MyChart. Both campaigns build on the distinctive branding MCD has created with the TEC team over a five-year period.
What are the advantages of having access to your electronic medical records? Maybe you want to check your last blood pressure reading, or find out when your child had their last tetanus shot. When you sign up for MyChart, you can check your records, at your convenience, on-line, day or night.
The External Campaign reminds existing Clinic patients to sign up for MyChart, and encourages non-patients to check out the program benefits. MCD designed a series of ads showing ‘real’ people in day-to-day settings accessing their records at home or on the go. The ads prompt the target audience to see themselves using the service.
“One a Day”, the Internal program, encourages Clinic staff/physicians to enroll one patient per day into the program. MCD created a distinctive logo the Clinic will use for internal on line and print communications.
The project team included copywriter Kevin Jones, who continues to provide the written ‘voice’ of the Clinic.
“Founded in 1924, The Everett Clinic is a nationally recognized, locally owned physician group practice with nearly 300 physicians and more than 1,500 staff. We provide care to approximately 250,000 patients each year and specialize in more than 40 medical, surgical and diagnostic fields at 16 locations throughout Snohomish County, Washington.”
